PERCEZIONI FOTOGRAFICHE, in collaboration with LEICA STORE FIRENZE, is proud to organize

the Photo Marathon La Fiorentinità with the theme

Positive Florence

Florence september the 13th 2015

The Event will start in:

(partenza dal Leica Store Firenze)


Competition Philosophy

A day dedicated to photography on the streets of Florence, in which the city and the people that bring it to life are seen through the lens: a cultural event that merges love of photography and promotion of Florence. The marathon will take place in the city of Florence, within its geographical limits.

The Contest

Anyone can take part in the photo marathon as long as you have a digital camera capable of shooting RAW files (or equivalent such as NEF, CRW, CR2, MRW, RAF, SRW, DNG, etc.).

The theme may be expressed in three photos:

  • 3 individual images – the three photos must portray unrelated subjects; the judging panel will decide based on the individual images.
  • Photo story – the three photos must tell a “short story”; the judging panel will decide based on the project in its entirety.

We’ll accept only RAW files
(or equivalent as NEF, CRW, CR2, MRW, RAF, SRW, DNG, etc.).

Registration and start

Registration will be open between 9 and 10.30am on Sunday 13 September 2015 at LEICA STORE FIRENZE in vicolo dell’Oro 12R. The event begins directly after registration.

To register, just bring a valid form of ID and the registration fee in cash. You will be issued with a receipt and a personal “marathon” number. Optional pre-registration and rules at


Registration fee

Finish line and winners

The photos must be delivered between 4 and 5.30pm on Sunday 13 September 2015 at LEICA STORE FIRENZE in vicolo dell’Oro n. 12/r.

Participants must deliver their memory card (SD o CF) to the organizers, containing only the 3 files with which they intend to participate in the marathon. The organizers will download the images and save them anonymously in the Association’s archives. The memory card will be returned to you.

The images will be delivered to the judging panel and will remain anonymous until the winners have been decided, in order not to influence the judges in any way.

The winners will be announced at 8pm on Sunday 13 September at GALLERY HOTEL ART FIRENZE in vicolo dell’Oro n. 5.

Winner and Prizegiving

The winners will be announced at 8pm on Sunday 13 September at GALLERY HOTEL ART, Firenze vicolo dell’Oro n. 5.

A distinctive presence on the Italian hospitality scene, Lungarno Collection, owned by the Ferragamo family, has luxury and design hotel addresses, restaurants and bars in the most desirable districts of Florence and Rome.  The Lungarno Collection includes, Florence: Hotel Lungarno with the Borgo San Jacopo Restaurant,  Hotel Continentale  with La Terrazza Bar, Gallery Hotel Art with the Fusion Bar & Restaurant, Portrait Firenze next to the Caffè dell’oro Restaurant, and Rome: Portrait Roma.

An independent, free press, The Florentine (affectionately known as TF) is the longest-running English language publication in Florence, with a circulation of 10,000 copies every month and is consulted online by over a quarter of a million readers each year.

Established in April 2005, our target audience is the vast English-speaking community that lives in Florence and Italy as well as lovers of Florence and Tuscany around the world. Recognizing that this community needed a stronger voice, TF’s readership extends beyond city walls, striving to address this community needs. Our readers are also our writers. Long before citizen journalism and thanks to a constant dialogue with our readers, TF was born as a grassroots publication, published for the community by the community. Dialogue with our readership is even more open due to social media.


  • 1st Place

    • Leica Akademie workshop: a 2-day course with an internationally renowned photographer and the chance to use Leica M cameras.
    • PERCEZIONI FOTOGRAFICHE membership for 2015-2016
  • 2nd Place

    • A week with a Leica M and 50mm to develop a photo project presented on Leica social media channels and on the Percezioni Fotografiche website.
    • PERCEZIONI FOTOGRAFICHE membership for 2015-16
  • 3th Place

    • Six-monthly subscription to Leica’s LFI Magazine
    • Voucher for two people to take part in a basic/intermediate photography course organized by PERCEZIONI FOTOGRAFICHE.
    • PERCEZIONI FOTOGRAFICHE membership for 2015-16
  • 4th-10th Place

    • PERCEZIONI FOTOGRAFICHE membership for 2015-16
  • "Special Prize" Best Portrait

    Lungarno Collection offers to the winner of the best portrait can enjoy a weekend at 5-star hotel Portrait Firenze to see Florence from a different perspective

    (the voucher is for 1 night stay for 2 people, breakfast and taxes included. Reservation is subject to availability)

  • Best images

    A selection of best images will be published IN the October 2015 issue of  “The Florenine”

Event Partner

Leica Store Firenze

Leica Store Firenze

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Event partner, Location partner, Price partner

Lungarno Collection

Lungarno Collection

Event partner, Location partner, Special Price partner

The Florentine

The Florentine

Event partner, Media Partner